How to set social media goals to ensure business success

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How to set social media goals to ensure business success

Setting goals can be difficult, especially when it comes to setting social media goals for your business. Today, it’s nearly impossible to avoid social media. Most people spend an average of 50 minutes browsing various social media channels, and 2.8 billion people, worldwide, are using social media platforms. So, if you find yourself wondering if you should incorporate social media into your marketing strategy, the answer is, yes, you should.

This is easier said than done, unfortunately social media is not always straightforward. However, by setting social media goals, you can easily measure your success or failure, and adapt your social media marketing plan accordingly. But how should you set your goals? Luckily, there are set social media goals specifically for business.

Social media goals for business:

  • Traffic

It should not come as much of a surprise that businesses want to drive more traffic to their website or blog. If you are a B2B, you should create and distribute your blog content to drive traffic to the blog itself. If you are a B2C, drive traffic to your product pages.

  • Establish brand awareness

Brand awareness is the new hot topic on everyone’s lips, and everyone wants more of it. It is important for the success of any business. By using social media for your business regularly, your brand awareness will increase, but just being present on social media, is not enough. Engage with your followers and share relevant content to enhance your brand awareness.

  • Social media account growth

Every business wants their social media account to grow, and if you have a good social media marketing plan in place, your account will grow. When your account grows, you have access to a wider community and potential customers.

  • Engagement

Engagement on your social media account is very important, as this shows that your followers/customers are happy with the content and message being posted. Always remember, content drives engagement, and if there’s no content, there will be no engagement.

  • Customer service

Social media is not only an excellent way to acquire new customers, but it’s also excellent for customer retention. Many consumers will contact the businesses’ social media accounts as a way of avoiding long phone calls. If you don’t respond, your customer will experience a negative interaction with your business, and likely take their business elsewhere.

  • Leads and sales

Finally, if you are not using social media to acquire new leads and sales in some way, shape or form, then you’re doing it wrong. However, before getting to the point of generating leads and sales through your businesses’ social media, you need to establish brand awareness, grow your social media following, increase your engagement, and ensure that customer services queries are always dealt with.

This article is a general information sheet and should not be used or relied on as legal or other professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your legal adviser for specific and detailed advice. Errors and omissions excepted (E&OE).